Why Your Digital Marketing Plan Should Include a Responsive Website.

Every good digital marketing plan should focus on social media, SEO and content marketing. However, you should also be sure that your website is optimized for mobile users.

Mobile users are expected to overtake the desktop user by the end of 2014 so using a responsive site is not only easier for you to manage, but is inclusive of all users.

SEO Friendliness

While websites in this day in age should be optimized for a mobile interface, having a responsive website also means that you will only have to manage one SEO campaign rather than separate web campaigns for separate platforms. Of course, you should also be cognizent of what search terms visitors are using to get to your site through both desktop and mobile devices so that you can optimize your site for both users.

Responsive sites are also easier for the Google Bots to skim, so when they search your site for SEO friendliness, searching only one site makes your site stand out more and get better placement in search engine results pages (SERPs).

User Friendliness

No one likes when they pull up a website on their phone and then go to search for the same thing on their desktop and see something completely different. Having to search around a website for something that you found with ease on your mobile device just makes the user experience less ideal and is more likely to result in a higher bounce rate.

Responsiveness

Having a responsive website means that your site is more likely to adapt to future technologies. Responsive sites are based on the screen size your visitor is using, not the browser or the device, so they’ll adapt as the ever changing market of mobile devices, tablets and desktop interfaces evolves.

Additionally, your responsive site should load in 1-2 seconds according to Google. If users have to wait too long for your site to load (typical of non mobile-friendly sites) they’re likely to leave your site, and losing users can be a big loss for your organization.

Having a mobile-friendly, responsive website is no longer optional. The return on investment of responsive websites is high and your business is losing those potential leads and customers if you’re failing to providing them with a positive user experience on a mobile device. Let’s face it – the digital landscape has changed. If you’re not keeping up, then you’re missing out!